Top 5 Social Apps Performance in Central America Q4 2024

In the fourth quarter of 2024, the leading social apps in Central America showcased diverse trends in downloads, revenue, and active users, as reported by Sensor Tower.

TikTok Lite - Save Data & Fast experienced notable growth in weekly revenue, peaking at approximately $1.1M in late December. Downloads fluctuated, reaching a high of 1.1M in early October and ending the quarter at around 925K. Active users remained robust, averaging over 64M weekly, with a slight increase towards the end of the year.

Facebook maintained stable weekly revenue, around $60K, while weekly downloads showed a peak of 672K in late December. Active users hovered consistently around 92M, with a modest increase in December.

Instagram saw a steady revenue stream, averaging about $80K weekly. Downloads peaked at over 607K in December, while active users remained steady, concluding the quarter at nearly 57M.

Threads did not generate revenue this quarter, but downloads varied, with a high of 555K mid-quarter. Active users increased significantly, reaching over 15M by the end of December.

NGL: ask me anything showed a stable revenue pattern, closing the quarter at around $19K. Downloads spiked at 130K in late December, while active users experienced slight fluctuations, ending at approximately 1.5M.

These insights, provided by Sensor Tower, reflect the dynamic landscape of social apps in Central America during the period, highlighting regional user preferences and engagement levels. For a deeper dive into these metrics, visit Sensor Tower's platform.